All the datas you see from the marketing reports tell you one fact about Taiwan: Digital Paradise!

What's your impression about Taiwan? High tech? Great food? Beautiful mountains and coasts? All yes, as a tourist you easily can get all the charms of Taiwan. But as a marketer, particular as a digital marketer, there are more insights you should know about this digital paradise. Why? Well, we let numbers and datas tell you why.

Fact 1: Chinese language in Taiwan goes to wider Chinese world!

Maybe you know it, there are two major Chinese characters in Chinese language, traditional & simplified Chinese characters. Traditional is commonly used in Taiwan and Hong Kong, simplified is used in China and Singapore. You may ask a question: since simplified is used in China, why traditional goes wider? The answer is not about the characters themselves, it's about the people in Taiwan. Why's that? Let 's go back to the year of 1949 to know why!

70 years ago, the China civil war changed Taiwan's destiny and deeply influenced it till now. The war loser brought millions of Chinese people retreating to Taiwan and settled down. This move brought a result: Taiwan became a place containing multi-background of Chinese people. Geographically speaking, Taiwan became a mini China! As we know, China is a very big nation with different cultures and dialects. (For example, most Hong Kong people speak Cantonese, which is a dialect only can be understood in some part of China.) Imagine how amazing it is that in a community of a Taiwan small town, you can easily find people from over 10 different provinces in China. It's just like Chinese world's New York. Particularly in Taipei City, the dialects are multiple and intensively gathered. With nation-wide writing (traditional character) and speaking (Mandarin) communication, those multi-background people live in a unified nation and preserve their very different origins. That's why Taiwanese people is your best choice when it comes to Chinese language. Cuz you get not only the language itself, you get also the cultures and even dialects, in a very efficient way. Not to mention the writing, Taiwanese people can easily write both traditional and simplified Chinese characters, which is a very difficult skill to simplified-Chinese-character users.

Fact 2: Speed! What else?

Fact 3: Social media is air and water.

Fact 4: Most of all, the cost is really efficient!

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